TREND: Paper Receptacles
Products holders made from paper pulp waste is the hot new topic in sustainable packaging. Paper bottles, pouches, tubes, capsules and cans are fast becoming a viable alternative to their previous plastic counterparts. These innovative receptacles use a thin lining made from plant fibres to contain the liquid and not contaminate the recyclability of the paper or cardboard outer shell. In this early stage, there is still a small amount of non-card or paper materials used in some paper packaging, but it’s only a matter of time before the entire receptacles is 100% biodegradable paper or cardboard.
Within the packaging industry, paper or cartonboard have become the material with the lowest environmental impact. Its manufacture reduces up to 60% of C02 and petroleum emissions compared to other commonly used materials.
Being 100% recyclable and biodegradable, corrugated cardboard is typically made from waste pulp, and degrades completely within one year in favorable climatic conditions such as a humid environment. In addition to generating no waste, you reduce materials, use it and recycle it. At present, corrugated boardand paper solutions are targeted to replace 21% of all plastic packaging. And this replacement trajectory is rising
Maya (LND) refillable cosmetic packaging, refils are paper pulp waste, launch '24
PepsiCo Walkers (UK) crisps recyclable paper packaging; launch May'24
YOPLAIT (FR), 1st spoonable yoghurt in recycled paper carton (78% plant based); launch Mar'24
Kellogg's Pringles (Europe) recyclable paper can; launch Jan'24
Nespresso (FR) compostable paper capsules, launch Sep'23
Distillery 98 Half Shell Vodka paper bottle; pilot launch Jun'23
La Roche Posay paper tube sunscreen
Absolut Vodka, 57% recycled paper; prototype test Jun'23
Absolut Mixt (UK), recyclable single-mould paper bottle; prototype test Jun'23
UNILEVER Eco Planet (Brazil), 1st paper laundry liquid bottle; launch Dec'22
P&G, recyclable paper bottles for laundry products; launch Nov'22
Carlsberg plant-based paper bottle trial Jun'22