Co-wrote and implemented the strategy to reduce repeat offender recividism through a nationwide grassroots recruitment programme for NZ Department of Corrections. Co-authors were rugby legend Michael Jones and Jade Hohiai, working alongside Ogilvy New Zealand. Over a month-long community-based programme, over 200 new Māori or Pacifika Corrections Officers were signed-up to go through training with Department of Corrections. Targets were significantly lower.

New Zealand recidivism rates are high. Around 70% of people released from prison are reconvicted within two years. The reoffending rates for Māori are disproportionately high.

• Offenders of Māori ethnicity make up 52% prison population. Pacific people make up 12% of inmates.

• At the time of this initiative, less than 20% of Correction Officers were Māori or Pacifika descent.